Category: Blog

Objective The goal of this stage was to transform my wireframes into a polished, high-fidelity prototype that accurately represented the Visual Communication website using real content, defined typography, consistent components, and meaningful interactivity. This phase allowed me to bring earlier research, user needs, and informed decisions to life through a more realistic and intentionally designed…

Objective The goal of this stage was to transform our initial sketches and sitemap into structured wireframes that clearly communicate the layout, hierarchy, and navigation of the Visual Communication website. We wanted to design an experience that feels intentional and inviting for all users (students, parents, and faculty) while maintaining consistency, functionality, and usability across…

Objective The goal of this stage was to transform our initial sketches and sitemap into structured wireframes that clearly communicate the layout, hierarchy, and navigation of the Visual Communication website. We wanted to design an experience that feels intentional and inviting for all users (students, parents, and faculty) while maintaining consistency, functionality, and usability across…

Objective The main goal of the ideation phase was to take everything we learned from the research and empathy stages and begin turning those insights into concrete design ideas. Using the creative matrix, we explored a wide range of possibilities for how the University of Oklahoma’s Visual Communication website could better serve students, parents, and…

Objective The Define stage was where all the interviews and research started to come together. After talking with students, parents, and faculty, I needed a way to make sense of everything I had learned. Creating personas and user journey maps became my main tools for doing this. By visualizing each user group (a student, a parent, and a…

Objective The goal of the empathize stage was to understand the real needs and experiences of those connected to the University of Oklahoma’s Visual Communication (VisComm) program. Before jumping into design, we wanted to learn directly from students, parents, and faculty about their challenges, expectations, and what information they look for. We also studied other design school…