{"id":920,"date":"2026-05-03T02:34:32","date_gmt":"2026-05-03T02:34:32","guid":{"rendered":"https:\/\/sova.ourcloud.ou.edu\/elliott\/?p=920"},"modified":"2026-06-17T16:27:31","modified_gmt":"2026-06-17T16:27:31","slug":"spirit-airlines","status":"publish","type":"post","link":"https:\/\/sova.ourcloud.ou.edu\/elliott\/2026\/05\/03\/spirit-airlines\/","title":{"rendered":"Spirit Airlines"},"content":{"rendered":"\n
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Spirit Airlines<\/h2>\n\n

A conceptual rebrand exploring a more cohesive, modern, and expressive identity for a new generation of travelers. <\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Goal<\/strong><\/h2>\n\n\n\n

Spirit Airlines is widely recognized for its low fares, but often associated with a minimal and inconsistent travel experience. I saw this as an opportunity to shift that perception, reimagining the brand to feel both bold and trustworthy<\/strong>, while better communicating value and transparency. My goal was to create a cohesive identity system that elevates key touchpoints across the passenger journey, without losing Spirit\u2019s core accessibility.<\/p>\n\n\n\n

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Initial Moodboards<\/strong><\/h2>\n\n\n\n
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Sketches and Brand Modifications<\/strong><\/h2>\n\n\n\n

I iterated through a wide range of typographic and symbolic directions, focusing on clarity, motion, and recognizability. These explorations helped refine a mark that could scale confidently across both digital and physical environments.<\/p>\n\n\n\n

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Final Logo<\/strong><\/h2>\n\n\n\n

I developed a refined wordmark and signature element that emphasizes movement, confidence, and clarity. The final direction builds on Spirit\u2019s bold presence while introducing a more modern, flexible system that feels both dynamic and dependable.<\/p>\n\n\n\n

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Brand Touchpoints<\/strong><\/h2>\n\n\n\n

I applied the identity across key passenger touchpoints. Each application is designed to feel bold and engaging, while maintaining clarity and consistency, creating a more seamless and trustworthy travel experience.<\/p>\n\n\n\n

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A conceptual rebrand exploring a more cohesive, modern, and expressive identity for a new generation of travelers.<\/p>\n","protected":false},"author":2,"featured_media":983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/posts\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/comments?post=920"}],"version-history":[{"count":5,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/posts\/920\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/posts\/920\/revisions\/1013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/media?parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/categories?post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sova.ourcloud.ou.edu\/elliott\/wp-json\/wp\/v2\/tags?post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}