Author: zhao

Objective The goal of this final stage of the design thinking process was to apply final interactive prototyping to the wireframes from before and implement colors, images, and fonts. Before finalizing the website, a second round of testing was done to ensure that the website would meet user needs. I aimed to solve this by…

Objective My main goal for this phase was to create wireframes that were extremely easy to navigate. I wanted my users to arrive at a destination in 3 or fewer clicks, and I tried to make sure my users did not have to think. I’ve incorporated Don Norman’s 6 principles of interactive design and Gestalt’s…

Objective In the ideate stage, my teammates and I created a creative matrix, a sitemap, and thumbnail sketches correlating to the sitemap. In the creative matrix, we were to develop “How might we” questions that were neither too broad nor too specific. After each member generated ideas for the questions, we prioritized the top ones…

Objective My main goal in this phase was to further understand the needs of each person we interviewed to convert them into design opportunities. My team and I accomplished this goal by creating 3 personas and 3 user journey maps. We prioritized students, faculty, and parents because these user groups would be the main audience…

Objective In this stage of the design thinking process, my goal is to understand what makes our competitors’ websites successful or unsuccessful and how different user groups would interact with a Visual Communication website. To meet these goals, my teammates and I researched the graphic design programs for our competing institutions and conducted interviews with…