Objective<\/p>\n\n\n\n
My main goal in this phase was to further understand the needs of each person we interviewed to convert them into design opportunities. My team and I accomplished this goal by creating 3 personas and 3 user journey maps. We prioritized students, faculty, and parents because these user groups would be the main audience for a Visual Communication website.<\/p>\n\n\n\n
Personas<\/p>\n\n\n\n
While creating our individual 3 personas, I learned how to put myself in someone else’s shoes. I used the responses we got from our interviewees to help me decide what each person’s goals, needs, and challenges were.<\/p>\n\n\n\n
After each team member finished their individual tasks, we brought them all together. I was in charge of combining our student personas into one final version. Creating a fake alias and knowing the real challenges that some students had allowed this persona, Sienna Love, to have a realistic feel. I also included a bit of personal insight from when I was a freshman, since I had some issues with attaining information about the program as well. I think that writing down the specific needs that Sienna had helped me through the process of brainstorming ways to address her needs.<\/p>\n\n\n\n
User Journey Maps<\/p>\n\n\n\n
In my opinion, creating user journey maps was very useful because it helped me better understand the personas using a specific scenario with a defined start and ending phase. Most of the time, I tend to overlook what specific actions someone might take to complete their goal, so making up some actions and touch points helped me practice taking time to think about how a person might act. <\/p>\n\n\n\n
I found the touch points to be an important aspect of the user journey map because I wanted to demonstrate how the students I interviewed had to go through many different methods of learning information without having a dedicated Visual Communication website. Even with our program’s sub-page, the information was incredibly surface-level, which led to the students having
many questions.<\/p>\n\n\n\n
With all of our personas, I realized that the majority of their emotions were negative. I think that this made it easier to know which areas needed improvement, regarding their experience with a lack of information about
this program.<\/p>\n\n\n\n
Challenges<\/p>\n\n\n\n
Initially, it was a bit difficult to come up with characteristics that our personas had. I think that I was too hung up on what their personality would be like. Though practicing this skill felt useful because designing a website is all about the users’ experience. Discovering what potential users’ goals, needs, and challenges are helps web designers to create a successful experience for our audience.<\/p>\n\n\n\n
Conducting the user journey maps individually was the hardest part for me because I had trouble coming up with different stages for the scenario. I was specifically struggling with the parent and faculty user journey map because I was stuck in the mindset that students would be the top priority for a VisComm website. At first, I couldn’t think of a good enough reason for the faculty, since I felt like they wouldn’t need to go back to a hypothetical website if they already knew all the information about the program. <\/p>\n\n\n\n
Similar to my empathize blog, the define phase has helped me grow as a designer because it helped me practice organizing insights gained from our empathize phase and study our personas’ pain points to turn them into design opportunities. I would’ve had a harder time coming up with design opportunities if I didn’t understand what specific issues our personas had.<\/p>\n\n\n\n
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