Ashley Norman

Designing VisComm Website: Hi-fi Prototype and Test The Hi-Fi Prototype stage has been the most valuable part of this project so far. During this phase, we took our wireframes and used the feedback from our usability tests to improve the website. From my think-aloud testing, I learned that my News and Events section needed more…

Designing VisComm Website: Wireframe & Test As I began creating my wireframes, I relied heavily on the research my team and I collected. From that research, we built a sitemap and several sketches that became the foundation of the design. One of my first priorities was deciding what content belonged under each tab and what…

Designing VisComm Website: Ideate The ideation stage of this project played a crucial role in our process. During this phase, our goal was to translate our concepts into sketches and design layouts to better visualize the potential improvements for the University of Oklahoma’s Visual Communication website. Although this stage presented some challenges due to group…

Designing VisComm Website: Define In the Define phase of our OU Visual Communication website redesign, we focusedon analyzing the information gathered from our interviews and interviewees. Using this data, we had initially created nine unique personas to represent the different types of people who might be interested in Visual Communications and might possibly visit the…

Designing VisComm Website: Empathize When my team first started this project, we were excited to see how we could change the way people view and access the University of Oklahoma’s Visual Communication website. As we moved through the early stages, we quickly realized that the project would require much more research than we initially anticipated.…