Ashley Norman

AIX Design: Prototype Hi-Fi, Test & Iterate During this stage of the design thinking process, my objective was to develop a high-fidelity prototype based on insights gathered from the cognitive walkthrough, evaluate its usability through heuristic evaluation, and iteratively refine the design into a final, user-centered product. This phase focused on transforming earlier ideas into…

AIX Design: Prototype Lo-Fi and Test During this stage of the design project, the main goal was to begin developing the app through sketches and identify any gaps or areas that still needed further thought. This process helped me better understand what elements were essential to include when transitioning into Figma, as well as which…

AIX Design: Ideate During the Ideation phase, the goal was to begin developing design decisions based on what we discovered users needed most during our research. We started this stage by conducting a creative matrix activity, where we answered “How Might We…” questions with ideas for how design could solve the identified problems. My team…

AIX Design: Define During the Define phase, our objective was to analyze our insights from the Empathize phase and determine how AI could be meaningfully integrated into our journaling app. This phase focused on clarifying user needs and shaping potential design directions so that when entering the Ideation phase, we could create solutions that effectively…

During the empathize stage, our goal was to gain a deeper understanding of our target audience and their needs for a journaling app like this. To do this effectively, we had to be very intentional about truly listening to and learning from them. My team and I conducted nine interviews with a diverse range of…

Exploring and Framing AIX Design Challenge As a group, we were tasked with identifying a design problem, developing a solution, and bringing that solution to life through an app that uses Generative AI. Our design problem focuses on a common issue in today’s fast-paced world: many people move through their days without taking time to…