You’ll learn how to use Generative AI in UX research, understand its limitations, and practice prompt engineering. You’ll focus on the Empathize stage of the Design Thinking process and use Generative AI to help you generate, test, refine interview questions, and synthesize findings.
Topics
- Generative AI in UX Research
- Prompt Engineering
- Qualitative data Analysis using Generative AI
Class Activities
Design Challenge Presentation
- Each team will present the design challenge they plan to work on this semester.
- Each team will receive feedback on their design challenge.
Developing Interview Questions
- As a team, brainstorm potential interview questions
- Test each question with ChatGPT to assess its clarity and effectiveness. For any question yielding irrelevant or overly verbose responses, refine and rephrase it until the output is satisfactory.
- By the end of the session your team should have a common set of interview questions.
- Use a Figjam file under your team’s account for any collaborative work.
- Keep in mind that this is a critical stage in design thinking process. Data collected during interviews will be used to create empathy maps, personas, and task flows, which will define the design of your solution.
Analyzing Interview Data
- Empathy Maps
- Thematic Analysis
Assignment 3: Empathize
Helpful Links
Generative AI Limitations
- https://harvardonline.harvard.edu/blog/benefits-limitations-generative-ai
- https://library.louisville.edu/kornhauser/generative-ai/limitations
- https://libguides.usc.edu/generative-AI/limitations
Prompt Engineering
- https://www.promptingguide.ai/introduction/tips
- https://platform.openai.com/docs/examples
- https://www.grammarly.com/blog/ai/chatgpt-prompts/
- https://developer.ibm.com/articles/awb-prompt-engineering-fundamentals/
Conducting Interviews
- https://www.nngroup.com/articles/user-interviews/
- https://projects.iq.harvard.edu/files/harvarduxgroup/files/ux-research-guide-sample-questions-for-user-interviews.pdf
Interview Recording and Transcription Tools
- Otter: App to record and transcribe interviews. Using free version of the app, you can record 30 for minutes. If the interview exceeds 30 minutes, you can start a new recording to continue record the remainder of the interview.
- Zoom: Use Zoom for conducting online interviews. It has a an AI assistant that can record and transcribe the conversation.